A topic I see a lot of coaches moaning, complaining and just being downright annoying about is their client quality.
In fact, I recently saw a “coach” (almost gleefully) talk about how rude their clients were and how much they hate working with them.
This is an example of someone who’s doing things all wrong.
If you genuinely hate working with someone, to the point where you’re voicing it on social media, you really shouldn’t be working with them.
It’s bad for you.
It’s bad for them.
And 99% of the time it’s going to end in tears.
But thankfully, the way to avoid that happening is pretty simple:
You raise the standard of your clients.
Sounds so wishy washy right?
But it’s true.
How can you raise the standard?
Here’s a few entirely unoriginal ways (none of which I came up with myself) that you can do it…
Firstly, make it harder for people to work with you.
For example, with my 10 pre-qualified prospect calls in 10 days offer, there are certain conditions you must meet in order to be eligible for the offer.
If you don’t meet the conditions, you can’t get the offer. It’s that simple.
There’s no changing the conditions because I could potentially earn some extra money.
Make it harder for people to sign up for your list by making them double opt-in.
You may get less opt-ins…
But the opt-ins you do get will be much more likely to buy from you.
If you want to be an in-demand coach/consultant, you have to act like an in-demand coach/consultant.
And in-demand people don’t chase.
They attract their clients to them.
Which is why regular emails sent in the right way are such a good way to attract your dream clients.
They give you a chance to show your knowledge, and position you as the expert you are, without ever chasing anyone.
Only if you do it the right way, of course.
If you want to learn how to do that, you should check out my free guide Coaches Email Marketing Sins.
It shows you the biggest mistakes coaches make with their email marketing, and how you can avoid making them yourself.
You can get yours free at:
Over the weekend, I watched the Premier League football game between West Ham and Manchester United.
Man United are nowhere near what they were, and they got beat 2-0. But it wasn’t the fact that they lost that interested me, it was what one of the pundits said in the post-match analysis.
“Always take it back to the basics, they didn’t do them, and they got punished for it”
The same thing applies in business.
You can’t go wrong if you stick to the basics.
But what are the basics for online coaches?
I’m glad you asked…
There are three basic things that you should do every single day if you’re an online coach (or in any business for that matter).
If what you’re doing can’t be put under one of those categories, you probably shouldn’t be doing it.
Generating a lead, converting that lead into a buyer and then delivering that buyer the result you promised them.
That’s the only process I focus on, and it’s done okay for me so far.
If you want to avoid making the same mistakes that so many coaches make with their email marketing, then you should check out my guide ‘Coaches Email Marketing Sins’.
You can get yours for free at:
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